As a minority in a majority culture, I often felt excluded from the mainstream industry. I doubted myself and my place in society. I struggled to find skin healthcare that suited my skin because I was different.

As a teenager, I couldn’t relate to ads or retail stores. I felt rejected for not fitting the standards. Being tech-savvy, I researched skin and learned it was a complex organ.

I am very grateful for the emergence of technology and the valuable platforms that came out of it. They elevated knowledge and gave rise to a new generation of consumers. Suddenly, I could fit in.

The same industry that excluded me then is still selling the same products today while promoting inclusivity. I am appreciative.

In that same spirit, we need to reclaim our power at its root to find new pathways to understand what’s right for us. To do that, knowledge is key to mastering our own process. This means building an ongoing self-knowledge that makes us our own experts through singular data.

Stay tuned, be well,
Élise